In many cases, using the user’s geolocation to translate key messages like titles and calls to action might do a great job reducing bounce rate and improving conversion rate.
To get started, all you need is your target’s IP address, which you can obtain using a simple PHP script, and a geolocation lookup tool.Ī geolocation lookup tool canvasses public databases to determine the contact and registration information for a particular IP address. IP-based geolocation is a way that you can find the location of an internet-connected computing or mobile device. In this article, we will explain how IP-based geolocation works, the types of information you can obtain, the accuracy of IP-based geolocation, how you can use IP-to-location service on your website, and more. It is important to recognize these advantages and disadvantages before incorporating it into your website. Nevertheless, IP-based geolocation has its pros and cons.
Whether you are running an e-commerce store, trying to improve your website conversion rate, decrease bounce rates, or just make your website more friendly and memorable, IP-based geolocation may be the perfect solution for you.